To discuss what to look for when buying a home, we have to consider that this is one of the most significant financial and emotional decisions a person can make in their lifetime. Economic conditions, family structure, and lifestyle play a major role in shaping homebuying preferences, but generational differences also reveal fascinating trends in what buyers value most.
Today, Gen Z is beginning to enter the housing market, and they are putting technology and sustainability first, while Millennials and Baby Boomers remain the two largest homebuying generations, each with distinct needs shaped by their life stages and financial realities. Whether it’s a retiree looking for a peaceful retreat, a Gen X family needing space to grow, or a young professional craving a walkable urban hub, every generation approaches homebuying with unique expectations.
So, what do different age groups look for when buying a home? Let’s explore how Baby Boomers, Gen X, Millennials, and Gen Z define their priorities—and what that means for today’s real estate market.
Baby Boomers (Born 1946–1964): The Comfort of Community
Baby Boomers grew up in an era of economic prosperity, social change, and boundless optimism. Now in or nearing retirement, many are repeat buyers with equity to invest in their ideal living situation. Some seek to downsize after their children have moved out, while others prioritize being closer to family or relocating to scenic areas with mild climates.
For older Boomers, accessibility is key—single-level homes with minimal stairs, wide doorways, and low-maintenance features are highly desirable. Many prefer communities where homeowners’ association (HOA) fees cover yard upkeep, freeing them from the burden of home maintenance. Proximity to healthcare facilities, shopping centers, and social activities also rank high on their list.
Retirement-friendly locations, whether near lakes, golf courses, or vibrant small towns, are popular among Boomers who want a peaceful, safe environment. Many are drawn to active adult communities that offer planned social events, fitness centers, and opportunities to connect with peers. Unlike younger generations, Boomers are less concerned with tech-savvy homes and more focused on stability, and enjoying their golden years in a welcoming community.
Canada’s Baby Boomer population goes up to 10 million approximately, and with the increased life expectancy in the country, it makes sense for these consumers to plan for long and healthy lives. Many consider future mobility needs, opting for homes with features like walk-in showers, handrails, and open floor plans that could accommodate potential mobility aids. For those who love to travel, lock-and-leave properties (such as condos or townhomes with security features) are appealing, allowing them to enjoy retirement without worrying about home upkeep while they’re away.
What To Look For When Buying A Home If You’re Gen X (Born 1965–1980)
Often called the “forgotten middle child” of generations, Gen X is now the highest-earning generation in Canada, as they are in their peak professional years—surpassing even Baby Boomers in income, thanks to many dual-income households. 73% of this generation own their homes, according to Statistics Canada and The Globe and Mail.
Having experienced multiple recessions as children and young adults, they approach homebuying with caution, prioritizing durability and long-term value.
Key Features Gen X Looks For:
Gen X buyers typically seek spacious, detached single-family homes, often with room for multigenerational living. They are usually still raising children, so proximity to good schools, parks, and safe neighborhoods is crucial. Features like large kitchens, playrooms, and home offices are must-haves for this busy cohort.
Unlike Millennials and Gen Z, who favor urban living, Gen X buyers often opt for suburban settings that balance affordability with space. They’re willing to invest in high-quality construction to minimize future repairs, and many prefer move-in-ready homes over fixer-uppers. With retirement on the horizon, some are also looking for properties that can adapt to their future needs—whether that means a downstairs bedroom or a layout that accommodates aging parents.
Another factor influencing Gen X buyers is financial pragmatism. Many remember the housing crashes of the past and prioritize stability over trendy upgrades, especially as they seek to protect their investment with their offspring in mind. They’re more likely to pay for a home inspection and negotiate repairs before closing, ensuring they’re making a sound financial decision.
Millennials (Born 1981–1996): Diving Into Real Estate With Convenience In Mind
Millennials, the first digitally native generation, have reshaped the housing market with their preference for convenience, sustainability, and work-life balance. Many entered the workforce during or after the 2008 financial crisis, facing steep housing prices and student debt. As a result, affordability is a major concern—some opt for smaller homes, fixer-uppers, or locations outside major urban centers.
What do Millennials Look For When Buying A Home:
Walkability is a huge draw for Millennials. Beyond their avocado toast cliché, they do love experiencing local entertainment, discovering new cafes & restaurants, and interacting with the neighborhood scene. Good public transportation is a plus for them, as they wish to minimize commuting to save more time for personal enjoyment. Remote work has also influenced their choices, with many prioritizing home offices and flexible spaces that can double as gyms or guest rooms. Open floor plans, smart home tech, and energy-efficient features are highly desirable.
This generation is also redefining traditional family structures. An increase in same-sex marriage, a decline in traditional marriages, and the choice to live alone before making a commitment are new configurations that change their housing priorities. Women are also starting families after their 30s, so their first homes are not always focused on family life, but more dedicated to the pursuit of individual comfort.
And if we address millennial priorities when buying a home, there’s something we can’t leave out: their pets! Pet-friendly homes are a must, since 31% of pet owners are Millennials. They are considered members of the family, so proximity to dog parks and spaces at home that help animals thrive are key for this generation. Millennials also make more eco-conscious choices, like solar panels and urban gardens.
Millennials are also more likely than previous generations to consider alternative housing options, such as tiny homes, co-living spaces, or even van life conversions. Their willingness to trade square footage for location and lifestyle flexibility sets them apart from older buyers.
What To Look For When Buying A Gen Z Home (Born 1996–2010)
Yes, the oldest Gen Zers are about to hit their 30s and are now buying homes! As true digital natives, this generation blends tech dependency with a strong desire for flexibility and sustainability. Many are just starting their careers and choosing entrepreneurship, so affordability is a major hurdle.
According to Deloitte, 56% are living paycheck to paycheck, so as home buyers they are a minimal segment. For those with economic opportunities, purchasing a home is an investment in the future, with greater awareness of the financial difficulties that they will face with the rising cost of living. The “bank of mom and dad” is becoming a way for these young investors to secure housing. Some continue to live with their parents instead of renting, as a way to save money for their future home.
Because of these economic difficulties, Gen Z buyers gravitate toward smaller, budget-friendly homes, often older properties they can renovate. Like Millennials, they value walkable neighborhoods and public transit, but they also crave adaptable spaces—think convertible home offices, modular furniture, and rooms that serve multiple purposes. With 92% having experienced remote work or study, a functional and motivating workspace is non-negotiable. Sustainability also matters deeply, with many seeking energy-efficient homes and community-driven initiatives like shared gardens or co-housing.
Tech integration is a top priority for those with the means to purchase their dream homes: smart lighting, voice-controlled appliances, and high-speed internet are essential amenities.
Unlike previous generations, Gen Z is more likely to buy solo—31% of young buyers are single women, reports the US National Association of Realtors, reflecting growing financial independence. Many also embrace non-traditional living, whether that means living with friends long-term or prioritizing LGBTQ+-friendly communities.
Gen Z is also the most likely generation to prioritize diversity and inclusion when choosing a neighborhood. Many seek out areas with cultural vibrancy, progressive values, and strong community engagement.
Which Generation’s Priorities Align With Yours?
If you’re wondering what to look for when buying a home, these generational insights can help you discover new considerations not just for now but for the coming years.
From Baby Boomers seeking peaceful retirement havens to Gen Z buyers embracing tech and flexibility, each generation’s housing preferences reflect their economic realities, life stages, and vision of happiness. While older buyers usually prioritize stability and comfort, younger generations lean toward affordability, convenience, and sustainability.
Understanding these differences helps buyers, sellers, and real estate professionals navigate an ever-evolving market. Recognizing what matters most to your generation—and others—can lead to smarter, more fulfilling real estate decisions. After all, a home isn’t just an investment; it’s a reflection of who you are and how you want to live.
Now when making a list of what to look for when buying your future home, you can consider what your peers value most. If you’re ready, start with our listings and listings and talk to our agents to navigate this landscape with ease. Cityscape can help you find a place that reflects who you are, no matter your generation!
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